About Me

Photo 20-8-20, 2 21 24 pm (edited-Pixlr)

Allison Creed, PhD

Career and Wellbeing Coach

An experienced and qualified coach and educator, a well-travelled international speaker and workshop presenter, and published author in respected scientific journals and books.

My coaching expertise is in learning and development, refined through extensive experience in cross-cultural collaboration and communication, focused on professional and personal performance development and striving for physical, emotional, and mental wellbeing. My coaching and consulting services are evidence-informed, performance focused, and tailored to help my clients reach their personal and professional goals.

I am a registered member of the International Coaching Federation and the Asia Pacific Career Development Association. I am also a University of Melbourne Alumni, University of Southern Queensland Alumni, University of Adelaide Alumni, and an Executive Committee member of the International Association for Researching & Applying Metaphor.


My aim is always to empower individuals–younger, older and in between–with a vision of optimism toward their future; to recover your courage, unlock your resistance to change, and rediscover your sunshine. Helping you to imagine alternative routes to your goals and dreams offers you the possibility of crafting a natural path for your career and wellbeing journey.

I have lived and worked in large metropolitan cities and small rural communities, enjoyed careers in the academic world of universities, community health and wellbeing, and the evocative world of wine. I am also fortunate to have worked with academics, executives, trade professionals, and retiree’s to set new goals, recognise better career options, renew confidence and enthusiasm, and nurture untapped skills to live a more rewarding and fulfilling life.

I take a narrative approach and use metaphor analysis in my coaching based on Choice Theory as well as Clean Language and Deep Listening as coaching tools that help you tap into your unconscious, re-set your thinking, and choose your actions motivated by your needs, strengths, and ideals. Did you know that people who use their strengths a lot are 18x more likely to be flourishing than those who do not. Try the free VIA Character Strengths Survey to discover your greatest strengths.

Choice Theory

Choice Theory is a psychological theory developed by Dr William Glasser, an internationally recognised psychiatrist, and widely used in the United States, Canada, Japan, Australia, and other countries in schools, local governments, organisations, and in the home context focused on building better relationships.

According to Choice Theory:

  • Almost all behaviour is chosen
  • No individual can directly change another persons thinking
  • The only person who can change the individual is the person themselves
  • Change occurs as the result of our own choices

Clean Language

Clean Language is a facilitative questioning and listening approach pioneered by counselling pychologist David Grove that recognises metaphorical language as at the heart of how people think, talk, and act. Grove discovered that the ‘Cleaner’ the questions were–free of assumptions and metaphors–then the more effectively the client’s metaphors could be developed into powerful resources for learning and change. Clean questions invite people to consider their experience from different perspectives and can have a profound effect on their capacity to generate new, powerful and useful ideas about their own experience.

University of California, Berkeley, cognitive linguists Lakoff and Johnson (1980) found that we frequently use metaphors without even thinking. It’s very common to talk about love as a journey, our feelings of anger in terms of heat, ideas as food, and time as money for instance.

Here’s some everyday examples of how we understand time in terms of space:

  • Have you put the past behind you?
  • Are you looking forward to tomorrow?
  • Have you ever brought a meeting forward or pushed the start time back?
  • Do you sometimes feel you are running behind schedule?

Deep Listening with Music

Deep Listening can help you gain clarity by moving from the cogitive thinking you to the sensory experiencing you.

Pauline Oliveros, composer and pioneer of Deep Listening, describes it as:

“an aesthetic based upon principles of improvisation, electronic music, ritual, teaching and meditation” designed to improve sensitivity and inspire people to practice the art of listening and responding to non-verbal communication.

Deep Listening is a music therapy that taps into your unconscious to expand the aspects of your hearing and listening with all your senses.


I have known and worked with Allison and at all times her personal and professional integrity have been unquestionable. Allison is also very sensitive to the needs of others, being flexible where appropriate, and equally, she is very determined and goal-orientated.

Professor Karen Noble, Australian Catholic University/University of Southern Queensland

ICF Standards of Professional and Ethical Conduct

As a member of the the International Coaching Federation, I adhere to a form of coaching that honors the client as the expert in his/her life and work and believe that every client is creative, resourceful, and whole. More detailed information is available in The ICF Standards of Ethical Conduct.

Standing on this foundation, my coaching responsibility is to:
• Discover, clarify, and align with what the client wants to achieve
• Encourage client self-discovery
• Elicit client-generated solutions and strategies
• Hold the client responsible and accountable

ICF Definition of Coaching

Professional Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.
In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action.

Coaching accelerates the client’s progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. ICF member coaches and ICF credentialed coaches recognize that results are a matter of the client’s intentions, choices and actions, supported by the coach’s efforts and application of the coaching process.

© Creed Coaching 2020