My Work

Career RaAM workshop

Workshop: CareerMETA4

Career | Employability | Sustainability

How will you benefit? This coaching program will help you to use metaphorical thinking to:
- Foster dynamic conversations that shift your mindset
- Increase self-awareness and challenge self-limiting thinking
- Encourage career exploration aligned with your values and work that is meaningful to you.

You will be guided in recogising how metaphors are mirrors to your thoughts and feelings. You will explore the impact of different metaphors on your mindset in telling the story of your life and work to help shape and re-shape the way you engage with the world.

Participant testimonials:
- This was a great workshop! I learned some very useful ways of looking at career. The discussion in the groups as well as all together was really interesting and it was good to hear different points of view from people with various backgrounds. Pernille
- Thank you Allison! It has been a very enriching workshop with a great balance between your own expertise (very interesting research indeed on how to apply MIPVU to a real context) and group work. I've truly enjoyed it! Ana

Enquire to book your individual or staff PD today!
Duration: A half day coaching program.
* New online self-paced course coming soon!

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Workshop: Strategic Problem Solving

Mental Health & Wellbeing at Work

How will you benefit? This workshop will help you to use metaphorical thinking for structured problem solving. It will help to enhance your autonomy and resilience by increasing awareness of your:
- Personal strengths and weaknesses
- Factors that can be controlled and those that are beyond control
- Positive and negative social forces.

By comparing human functioning to a sailboat and its journey, this coaching session offers a clear and structured way to evaluate and deal with your problems using the Structured Problem Solving 4-step process.

Enquire now for your individual or staff PD!
Duration: A half day coaching program
Enrichment activities include:
Bonus 1: SPS Workbook
Bonus 2: One free laser coaching session (30min).


Workshop: The Lightning Wine Review

Networking | Teamwork | Wine Tasting

How will you benefit? This workshop will help you:
- Gain confidence in tasting, talking, and writing about wine in English
- Use metaphorical thinking to explain complex ideas and and think outside the box
- Extend your professional network

The Lightning Wine Review is an immersive and interactive networking event that delivers a gastronomic introduction to the power and persuasiveness of metaphor.

You will have fun while you learn how to use metaphorical thinking to describe and engage with your sensory and emotional reactions while tasting delicious boutique wine and have fun creating a winning wine review with your teammates.

Enquire to book your Lightning Wine Review event today!
Exclusive offers include wine discounts on orders and special offers.
*All participants must be 18 years and over.


Workshop: Mindful Leadership

Leadership Profile Development

How will you benefit? This workshop will help you:
- Build self-confidence and self-awareness
- Model a mindful approach to leadership of yourself and others
- Use your maxims to create a leadership action plan
- 'Walk the Talk' for your own continuous development

You will be asked simple but provocative questions to guide you in creating a set of leadership maxims to communicate your passions, goals, and standards that define your leadership profile. Your maxims will help you ‘walk the talk’ to strengthen the leader you are and will become.

Book your staff PD today!
Duration: 5 x 1hr coaching program
Enrichment activities include:
1. Leadership Maxims Journal
2. Mindfulness Sessions
3. Leadership Action Plan

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Publications Sample

Career | Communication | Wine

1. Creed, A., & Nacey, S. L. (2021). Qualitative and quantitative examination of metaphorical language use in career-life preparedness. In W. Murphy, & J. Tosti-Kharas (Eds), Handbook of Research Methods in Careers. Edward Elgar Publishing.
2. Creed, A., McIlveen, P., & Perera, H. (2020). The dimensional structure of metaphors of career and their relations to career agency, job search self-efficacy, and negative career outlook. International Journal of Educational and Vocational Guidance. DOI: 10.1007/s10775-020-09442-3
3. Creed, A., & Nacey, S. L. (2020). Metaphor analysis in vocational counselling: Moving from intuitive to reliable metaphor identification, British Journal of Guidance and Counselling.
4. McIlveen, P., & Creed, A. (2020). Conversations as the metaphor for career counselling. In J. Masdonati, K. Massoudi, & J. Rossier (Eds), “Landmarks” for career counseling (French title: Repères pour l’orientation). Lausanne, Switzerland: Antipodes in Actualités Psychologiques collection.
5. Creed, A., & McIlveen, P. (2018). Uncorking the potential of wine language for young wine tourists. In M. Sigala & R. Robinson (Eds.). The market of wine tourism: Profiling, segmentation, and behaviour. London, England: Palgrave McMillan.
6. Creed, A. (2014). Wine and metaphor: Cross-cultural `{`dis`}`harmony. In W. Midgley, K. Trimmer, A. Davies (Eds.). Metaphors for, in and of education research (pp. 10-25). Cambridge, UK: Cambridge Scholars Publishing.


Presentations Sample

Career | Communication | Wine

1. Creed, A. (2021). Metaphors make thinking visible in vocational guidance and counselling. Paper accepted at the 19th AILA (International Association of Applied Linguistics) World Congress, University of Groningen, The Netherlands.
2. Creed, A. (2020). Through my eyes: Metaphors of international student transition. Paper accepted at the 13th International Association for Researching and Applying Metaphor (RaAM) Conference Online, Metaphorical creativity in a multilingual world, Inland Norway University of Applied Sciences (INN), Norway.
3. Creed, A. (2019). Enter stage right: Interactive theatre as enabler of transition success. Paper presented at the STARS (Students, Transition, Achievement, Retention, & Success) Conference, Crown Promenade, Melbourne.
4. Creed, A. (2019). Metaphors of career + Measures of employability = Operationalisation in higher education. Paper presentedd at the Researching Metaphor, Cognitive and Other, University of Genoa, Genoa, Italy.
5. Creed, A. (2019). Education is giving and taking: A comparative study of metaphor usage in Australian and Norwegian University Promotional Videos. Paper presented at the ICDE Lillehammer Lifelong Learning Summit 2019, Lifelong Learning for Lifelong Employability, Inland Norway University of Applied Sciences, Norway.
6. Creed, A. (2018). Is your career a journey, a story, or a construction? Metaphors of career and relations to agency and self-efficacy. Paper presented at the 12th Conference of the International Association for Researching and Applying Metaphor (RaAM), Metaphor across Contexts and Domains: From Description to Application, Hong Kong Polytechnic University, Hong Kong, PRC.

Marcus Oldham

Invited Lectures and Workshops Sample

Career | Communication | Wine

1. Creed, A. (2020). Crafting Your Career: META4 Compass for Career Guidance. Invited pre-conference workshop presenter for the 13th International Association for Researching and Applying Metaphor (RaAM) Conference Online at the Inland Norway University of Applied Science, Hamar, Norway.
2. Creed, A. (2019). Authentic assessment strategies and design. Invited workshop for Marcus Oldham College, Geelong.
3. Creed, A. (2018). There’s a metaphor in my wine: She’s got legs! Invited workshop presenter with special guests at 2018 RaAM Hong Kong Polytechnic, PRC.
4. Creed, A. (2017). Waiter! There’s a metaphor in my wine. Invited workshop presenter at Leiden University, Leiden, The Netherlands.
5. Creed, A. (2015). Invited respondent for Roundtable at the Second NeuroHumanities Dialogue: Metaphors as Source of Creative Thought, Catania, Italy.
6. Creed, A. (2014). Wine and metaphor: Stylistic choices within an institutional framework. Invited plenary speaker at the International Stylistics Conference, Chongqing, PRC.

© Creed Coaching 2020